Why Implement Microsoft CRM in the Cloud
Over the years, the term CRM or Customer Relationship Management has evolved to become a Customer Engagement platform. With the advent of technology, customers usually interact with a business through numerous touchpoints. Marketing, sales, service, projects, and even accounting functions act as customer interaction points.
Customer service through CRM software makes your job much easier in knowing your customers as individuals – their likes, history, and the last interaction they have had with the business. However, growing expectations from customers is a big challenge to overcome.
Microsoft CRM in the cloud empowers businesses to build and manage customer relations efficiently. It plays a pivotal role in streamlining administrative processes in sales, marketing, and customer service departments. It is a multifaceted platform that allows organizations to develop, improve, retain, and nurture customer relations.
Without support from an integrated Microsoft CRM in the cloud, you might lose business growth opportunities, revenue, and sales leads and miss customer interactions at key points.
Microsoft CRM in the cloud is highly customizable using advanced extensions. A few new features such as grid filters, dialogs, recurring appointments, custom activities, goal management, fetch-based reports, MAPI-based Outlook clients, FLS VISITOUR, and more make it more flexible, scalable, and robust.