Digital Transformation: Why Are Businesses Experiencing Digital Transformation?

Posted by Errin O'Connor on Jul, 28, 2021 06:07

Digital Transformation: Why Are Businesses Experiencing Digital Transformation?

Do you still remember those times when cloud storage, computers, digital applications, and high-speed internet were not prerequisites in your workplace? If you still remember those days, then it was probably over several years ago. Even then, devices such as computers and laptops became prominent in most companies.   

As years go by, businesses depend on digital procedures and processes. And without realizing these changes, companies start to undergo digitalization or what is known as “digital transformation.” In fact, everything you do is linked to a virtual application. From connecting with clients to communicating with colleagues in the organizations, businesses start their evolution to include digitalization.   

But what do you think are the reasons why these things are happening? How do these things affect the business in the long run? Perhaps you may be wondering why businesses need digital transformation consulting. Most business owners don’t have any choice but to adapt to these changes and innovations because these are necessary for them and their overall business organizations.   

Learning the True Meaning of Digital Transformation 

Digital transformation is the integration of high-end technologies in every functional place of business. There are multiple reasons why businesses need digital transformation integration, this integration not only modifies the actual processes of the business operations but affects the culture as well.   

Generally, digitalization exists to add a better experience and more value to the customers. So, as far as digital transformation is concerned, the culture and process of the company also change by promoting greater creativity, innovation, and attention while developing significant experiences for all customers.   

This kind of transformation is highly needed to satisfy the wants and needs of all the business clients or customers. If this objective is achieved, then business owners will surely achieve success in their business operations.   

Need For Digital Transformation

The Effects of Digital Transformations on Businesses 

Technologies inside the business company are solely kept in the custody of the IT department, making sure that sensitive information will be kept confidential and secure. However, digital applications and different technologies have reached all functional departments — from accounting offices to production operations. Indeed, technologies allow businesses to perform what they need to do quickly and efficiently.   

Because of the advent of new technologies in circulation, markets begin to move faster, allowing business organizations to adapt to the changes and provide better customer service. The use of these digital tools and procedures like business intelligence tools like Power BI and Customer service tools like Dynamics 365 CRM within these transformations doesn’t even seem to decline. Instead, various digital stools and processes involved in digital transformations became prominent and useful to achieve every objective of the whole operation. 

Key Reasons Why Businesses Experience Digital Transformation 

It’s undeniable that all companies want a great impact and change in their business. In fact, all of them want a positive output and gain a lot of benefits out of their effort. That’s why their top priority to win in their business is to address the concern of their customers. They always think of innovative things to upgrades the experiences of their clients so that they can sustain the higher number of customer retention.   

In fact, almost 67% of the consumers say that they will even pay more money in exchange for better customer service. With this, most of the companies intend to provide what the customers want. That’s why they tend to embrace digital transformations as part of the organization’s changes.   

With the business’s proactive response to the needs and wants of the customers, the company’s reputation begins to escalate and is known by many. Like a domino effect, it also has a great impact in achieving their bottom line — to gain more profit out of the business operations.   

For better perspectives on these things, here are the lists of the main reason why businesses experience digital transformation: 

Well-improved customer journeys 

The idea of customer journey becomes more essential since companies change from service and product-driven mentality to digital culture and customer-oriented one. Although your products and services may not disappear any time soon, these can be more prominent or recognizable through the aid of digitalization. Through developing superb frictionless customer experiences using CRM, business companies have the chance to remodel or redefine their procedures, optimizing the business operations along their way.   

Digital Transformation impact on customer journey

Disruptive and Innovative Technologies 

Innovative technology alternative solutions are the center key factors towards digital transformations of the business. There’s no doubt that the world had witnessed a sudden increase in tech innovations several years ago. It has a profound effect on how major companies perform their operations and how consumers interact with the services and products which they need. With the desire of the customers to have more convenient and faster end-results, most of the companies then started to embrace the best technologies to stay at the top. Predictive analytics technologies for predicting customer behavior is one such segment that has improved organizations’ decision-making capabilities.

Innovative Business Models 

As business owners shift their line of thinking and technologies start to show up, lots of opportunities and possibilities emerge. In fact, the idea of having a sustainable, clear, and concise type of cloud-based business model becomes more relevant and useful than ever. Different companies across the world started to make their own business models to compete in the market. Most of these companies think of brilliant ideas, models, and strategies to reach out to their customers, no matter what their locations are.   

So, with the use of digital transformation strategies, they begin to implement innovative business models, adapt internal procedures, and start anew for better competition. Then, they created their goal in their business, and that is to remain at the top among other competitors.   

A Need to be Flexible for the Changing Environments 

External factors like environmental elements are said to be essential in the business even until now. In this interconnected world, flexibility and proactive responses to the changing environments are highly advised. Business companies need to be strong and competitive. They can do this by embracing changes and procedural modifications without losing track of their core objectives. This thing is a great advantage of digitally prepared business companies over unprepared competitors. That’s why having a mindset with digital culture is highly recommended.   

The Importance of Digital Transformation to Most Businesses 

Depending on what type of industry, implementing such digital strategies would be challenging to all business owners. Those industries which are highly motivated by technological changes and innovations must be well-adaptive to cloud services at a fast pace; however, selecting an ideal digital offering may be quite a burden. 

Digital Transformation is cloud technology based

So, for business owners to do it properly, it’s imperative for them to adapt digitalization management in a proper manner. Moreover, top-level executives and higher management should understand the essence of this procedure. If not, they will fail to address the concern of the challenging demands of the customers and the market itself.   

Although digitalization wouldn’t guarantee maximum success on its own, it can still create a difference in providing great competition in the market. If the businesses do not digitally prepare, they won’t surely stay at the top of the competitive market.   


Businesses do experience digital transformation because of many reasons. However, most business owners have the same line of thinking, and that is to hit their bottom line. With the use of digital transformation techniques and strategies, they can at least compete with other competitors in providing various products and services needed by the people. Thus, giving them the best outcomes in their business transactions.

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Errin O'Connor
About the Author

Errin O'Connor

With over 25 years of experience in Information Technology and Management Consulting, Errin O’Connor has led hundreds of large-scale enterprise implementations from Business Intelligence, Power BI, Office 365, SharePoint, Exchange, IT Security, Azure and Hybrid Cloud efforts for over 165 Fortune 500 companies.

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