
Enterprise event routing at massive scale. Build reactive, event-driven applications with serverless event delivery, advanced filtering, and seamless Azure integration.
Azure Event Grid is a fully managed event routing service that enables event-driven, reactive programming using a publish-subscribe model. It simplifies building event-based applications by providing reliable event delivery at massive scale with low latency and pay-per-event pricing.
Event Grid handles the complexity of event routing, retry logic, and scaling so you can focus on building reactive applications. With native integration to 20+ Azure services and support for custom events, it is the backbone of modern serverless and microservices architectures on Azure.
Traditional request-response architectures create tight coupling between services. Event-driven architecture decouples producers from consumers, enabling:
Understanding Event Grid's core concepts: topics, subscriptions, event handlers, and event schemas.
Endpoints where events are published. Two types exist:
Define which events to receive and where to deliver them:
Destinations that process events:
{
"id": "unique-event-id",
"eventType": "Microsoft.Storage.BlobCreated",
"subject": "/container/blob.txt",
"eventTime": "2025-01-15T10:30:00Z",
"data": {
"api": "PutBlob",
"contentLength": 1024
},
"dataVersion": "1.0",
"topic": "/subscriptions/.../topics/..."
}{
"specversion": "1.0",
"type": "com.myapp.order.created",
"source": "/orders/12345",
"id": "unique-event-id",
"time": "2025-01-15T10:30:00Z",
"datacontenttype": "application/json",
"data": {
"orderId": "12345",
"total": 99.99
}
}Recommendation: Use CloudEvents schema for new applications. It is a CNCF standard that provides interoperability across platforms and vendors.
Simple, transparent pricing with no upfront costs. Pay only for what you use.
Publishing, delivery, and management operations for custom and system topics
Event Grid Namespaces with MQTT broker capabilities
Events from third-party SaaS partners (Auth0, Twilio, etc.)
| Scenario | Events/Month | Estimated Cost |
|---|---|---|
| Small application (dev/test) | 100,000 | Free (included) |
| Medium application | 5,000,000 | ~$3.00 |
| Large enterprise application | 100,000,000 | ~$60.00 |
| High-volume IoT platform | 1,000,000,000 | ~$600.00 |
* Estimates based on standard operations at $0.60/million. Actual costs may vary based on advanced filtering complexity and delivery retry attempts.
Choose the right Azure messaging service for your use case. Each service excels in different scenarios.
| Feature | Event Grid | Service Bus | Event Hubs |
|---|---|---|---|
| Primary Use Case | Event-driven reactive programming | Enterprise messaging with transactions | Big data streaming & telemetry |
| Delivery Model | Push (HTTP/HTTPS webhooks) | Pull (queue-based) | Pull (partition-based) |
| Message Size | 1 MB (64 KB for CloudEvents) | 256 KB (Standard), 100 MB (Premium) | 1 MB (Standard), 20 MB (Dedicated) |
| Retention | 24 hours (retry window) | Configurable (up to 14 days) | 1-90 days (based on tier) |
| Throughput | 10M events/sec per topic | 1000s of messages/sec | Millions of events/sec |
| Ordering Guarantee | No (best effort) | Yes (FIFO with sessions) | Yes (within partition) |
| Transactions | No | Yes (ACID transactions) | No |
| Pricing Model | Per operation ($0.60/million) | Per messaging unit + operations | Per throughput/capacity unit |
Event Grid powers serverless applications, IoT solutions, and enterprise automation at scale.
Trigger Azure Functions, Logic Apps, and custom webhooks in response to events without managing infrastructure.
Route device events from IoT Hub to downstream services for real-time processing and analytics.
React to Azure resource changes (VM created, storage modified) for compliance, tagging, and automation.
Decouple microservices with event-driven communication using custom topics and domain events.
Event Grid connects seamlessly with Azure Functions, Logic Apps, and 20+ Azure services.
Native Event Grid trigger binding for serverless event processing with automatic scaling.
Visual workflow designer with Event Grid connector for business process automation.
System topics for blob created/deleted events, container changes, and data lifecycle.
Route device telemetry, lifecycle events, and twin changes through Event Grid.
Forward events to Event Hubs for big data pipelines and long-term retention.
Route events to Service Bus queues/topics for reliable enterprise messaging.
Enterprise-grade security with Azure AD, private endpoints, and granular event filtering.
{
"filter": {
"subjectBeginsWith": "/blobServices/default/containers/images/",
"subjectEndsWith": ".jpg",
"isNotNull": [
{ "key": "data.contentLength" }
],
"advancedFilters": [
{
"operatorType": "NumberGreaterThan",
"key": "data.contentLength",
"value": 1048576
},
{
"operatorType": "StringContains",
"key": "data.api",
"values": ["PutBlob", "CopyBlob"]
}
]
}
}This filter matches only JPEG images larger than 1MB uploaded via PutBlob or CopyBlob operations.
Recommendations from EPC Group's Azure architects for production Event Grid deployments.
Adopt the CloudEvents 1.0 schema for interoperability and standardization across platforms.
Design event handlers to process duplicate events safely, as Event Grid provides at-least-once delivery.
Set up dead-letter storage (Azure Storage) to capture failed events for debugging and reprocessing.
Filter events at the subscription level to reduce handler invocations and lower costs.
Validate webhook endpoints using the Event Grid validation handshake or Azure AD authentication.
Track publish success rate, delivery latency, and dead-lettered events with Azure Monitor alerts.
Common questions about Event Grid architecture, pricing, security, and integration.
Azure Event Grid is a fully managed event routing service that uses a publish-subscribe model. Publishers (Azure services or custom applications) send events to topics, and Event Grid pushes those events to subscribers (Azure Functions, Logic Apps, webhooks, etc.) based on subscriptions and filters. It provides at-least-once delivery with automatic retry, supports millions of events per second, and charges only for operations used. Event Grid is ideal for building reactive, event-driven applications without managing messaging infrastructure.
Azure Event Grid pricing is straightforward: $0.60 per million operations after the first 100,000 free operations per month. Operations include event publishing, delivery attempts, and advanced filtering matches. For most applications, this results in extremely low costs. For example, 10 million events per month costs approximately $6. Event Grid Namespaces (with MQTT support) cost $0.48 per million operations plus throughput unit charges. There are no upfront costs, minimum commitments, or infrastructure management fees.
Use Event Grid for event-driven reactive programming where you need to trigger actions in response to state changes (blob uploaded, resource created, custom domain events). Use Service Bus when you need enterprise messaging with FIFO ordering, transactions, sessions, and dead-letter queues for reliable command/request processing. Use Event Hubs for high-volume telemetry and streaming scenarios (millions of events/second) with long-term retention and batch processing. Many architectures use all three: Event Grid for event routing, Service Bus for reliable messaging, and Event Hubs for analytics pipelines.
No, Azure Event Grid does not guarantee message ordering. Events may arrive at subscribers in a different order than they were published. If your application requires strict ordering, consider: (1) including sequence numbers in event data and reordering in the handler, (2) using Service Bus with sessions for FIFO guarantees, or (3) using Event Hubs with partition keys for per-partition ordering. Event Grid is optimized for high throughput and low latency rather than strict ordering.
Secure Event Grid webhooks using multiple methods: (1) Validation handshake - Event Grid sends a validation request with a code that your endpoint must echo back to prove ownership. (2) Azure AD authentication - Configure Event Grid to include Azure AD tokens in requests, and validate them in your handler. (3) Secret headers - Include a shared secret in the webhook URL or headers. (4) Private endpoints - Use Azure Private Link to keep traffic within your VNet. (5) IP filtering - Restrict webhook access to Event Grid IP ranges. For production, combine Azure AD authentication with private endpoints for defense in depth.
Event Grid implements exponential backoff retry with up to 24 hours of attempts for HTTP webhooks. Retry intervals start at 10 seconds and increase to 1 hour maximum. If all retries fail, the event is dead-lettered to an Azure Storage container (if configured) for later analysis or reprocessing. Dead-letter events include original event data plus error information. For Azure destinations (Functions, Logic Apps, Event Hubs), Event Grid retries continuously for 24 hours. Configure dead-letter destinations and Azure Monitor alerts to track delivery failures.
Yes, Azure Event Grid can integrate with on-premises systems through several patterns: (1) Webhooks - Expose on-premises endpoints via Azure API Management, Application Gateway, or a reverse proxy with proper security. (2) Hybrid Connections - Use Azure Relay Hybrid Connections to receive events without opening inbound firewall ports. (3) Event Grid Namespaces - Use MQTT protocol for IoT/OT scenarios with devices behind firewalls. (4) Azure Functions proxy - Deploy a Function that receives events and forwards to on-premises via VPN/ExpressRoute. Always secure these connections with authentication, encryption, and network isolation.
Partner with EPC Group to architect and implement Azure Event Grid solutions for your enterprise. 28+ years Microsoft expertise, Fortune 500 trust.