Power BI Premium
Enterprise Analytics with Dedicated Capacity, AI Features & Unlimited Viewers
Power BI Premium Pricing 2026
Premium capacity pricing is based on the compute resources (v-cores) allocated to your organization.
Cost Optimization Tip
Power BI Premium becomes more cost-effective than Pro licensing when you have approximately 500+ content viewers. At $4,995/month for P1 vs. $10/user for Pro, the break-even point is around 500 users—and Premium includes features not available in Pro at any price.
Premium Capacity SKUs (P1-P5)
| SKU | v-Cores | Memory | Max Dataset | Price/Month | AI Evaluations | Best For |
|---|---|---|---|---|---|---|
| P1 | 8 | 25 GB | 25 GB | $4,995 | 3M/hour | Small departments, initial Premium adoption |
| P2 | 16 | 50 GB | 50 GB | $9,995 | 6M/hour | Mid-size organizations, growing analytics needs |
| P3 | 32 | 100 GB | 100 GB | $19,995 | 12M/hour | Large enterprises, heavy analytics workloads |
| P4 | 64 | 200 GB | 200 GB | Contact Sales | 24M/hour | Enterprise-scale analytics, massive datasets |
| P5 | 128 | 400 GB | 400 GB | Contact Sales | 48M/hour | Mission-critical workloads, maximum scale |
* Pricing as of January 2026. Contact EPC Group for current enterprise pricing and volume discounts.
Key Power BI Premium Features
Premium unlocks advanced capabilities not available in Pro licensing.
Data & Storage
- Large dataset supportUp to 400 GB per dataset (vs 1 GB Pro)
- Dataflows Gen2Advanced data transformation with compute engines
- Incremental refreshRefresh only new/changed data
- Composite modelsCombine Import and DirectQuery in same model
Reporting & Distribution
- Paginated reportsPixel-perfect reports for printing and export
- Unlimited viewersShare with non-licensed users for free
- Deployment pipelinesDev/Test/Prod content lifecycle
- On-premises reportingPower BI Report Server included
AI & Advanced Analytics
- AutoMLBuild ML models without coding
- Cognitive ServicesText analytics, sentiment, image tagging
- AI insightsAnomaly detection, key influencers
- Smart narrativesAuto-generated text summaries
Enterprise & Security
- XMLA endpointConnect with SSMS, Tabular Editor, ALM Toolkit
- BYOK encryptionBring your own encryption keys
- Multi-geoDeploy to specific regions for compliance
- Private linksAccess Power BI over private network
Microsoft Fabric Integration
Power BI Premium capacities (P1 and above) now include Microsoft Fabric—Microsoft's unified analytics platform that brings together data engineering, data science, real-time analytics, and business intelligence in a single SaaS experience.
- OneLake
Unified data lake for all analytics workloads
- Data Factory
Next-gen data integration and ETL
- Synapse Analytics
Data engineering and data science workloads
- Real-Time Analytics
Stream processing and real-time insights
Fabric Capacity Included
Every Power BI Premium capacity includes Fabric capabilities at no additional cost. Your P1-P5 capacity units can be used across all Fabric workloads.
Learn About FabricAI & Advanced Analytics
Power BI Premium includes powerful AI capabilities that transform how organizations analyze data.
AutoML
Build machine learning models without code. Train classification, regression, and forecasting models directly in Power BI using your data.
- • Binary classification
- • Regression models
- • Time series forecasting
Cognitive Services
Integrate Azure Cognitive Services for advanced text and image analysis without managing separate AI infrastructure.
- • Sentiment analysis
- • Key phrase extraction
- • Language detection
- • Image tagging
AI Visuals
Built-in AI-powered visualizations that automatically surface insights from your data.
- • Key Influencers
- • Decomposition Tree
- • Anomaly Detection
- • Smart Narratives
Enterprise Deployment Guide
EPC Group's proven methodology for Power BI Premium deployment.
Assessment
Analyze current state, data sources, user requirements, and capacity needs
Design
Architecture design, workspace strategy, security model, and governance framework
Implementation
Capacity provisioning, workspace migration, dataflow setup, and report deployment
Optimization
Performance tuning, capacity monitoring, cost optimization, and user training
Frequently Asked Questions
Common questions about Power BI Premium licensing and deployment.
What is the difference between Power BI Premium and Power BI Pro?
Power BI Pro ($10/user/month) is individual licensing where every viewer needs a Pro license. Power BI Premium ($4,995+/month) provides dedicated capacity allowing unlimited free viewers, plus advanced features like paginated reports, AI capabilities, larger datasets (up to 400 GB vs 1 GB), and Microsoft Fabric integration. Premium is typically more cost-effective when you have over 500 content viewers.
How much does Power BI Premium cost in 2026?
Power BI Premium capacity pricing starts at $4,995/month for P1 (8 v-cores), $9,995/month for P2 (16 v-cores), and $19,995/month for P3 (32 v-cores). P4 and P5 capacities are available through enterprise agreements. Premium Per User (PPU) is available at $20/user/month for organizations that want Premium features without capacity commitment.
Should I choose Premium Per User or Premium Capacity?
Choose Premium Per User (PPU) if: you have fewer than ~250 Premium users, you do not need to share with external users, and you do not require embedded analytics. Choose Premium Capacity if: you have many content viewers (especially non-licensed users), need to embed analytics in applications, require on-premises deployment, or need Microsoft Fabric integration.
Can Power BI Premium integrate with Microsoft Fabric?
Yes, Power BI Premium capacities (P1 and above) include Microsoft Fabric capabilities. Fabric extends Power BI with OneLake (unified data lake), Data Factory, Synapse Data Engineering, Data Science, and Real-Time Analytics. This allows organizations to build complete analytics solutions from data ingestion through visualization in a single platform.
What is the difference between Power BI Embedded and Premium?
Power BI Embedded (A SKUs) is designed for ISVs embedding analytics in customer-facing applications with pay-per-use billing. Power BI Premium (P SKUs) is for internal enterprise analytics with monthly subscription pricing. Both support embedding, but Premium includes more features like paginated reports, deployment pipelines, and Microsoft Fabric. Premium is better for internal use; Embedded is better for SaaS applications.
Does Power BI Premium include AI features?
Yes, Power BI Premium includes extensive AI capabilities: AutoML for building machine learning models without coding, Cognitive Services integration (text analytics, sentiment analysis, image tagging), AI visuals (key influencers, decomposition tree, anomaly detection), smart narratives for auto-generated insights, and Q&A natural language queries. These features are not available in Power BI Pro.
How do I determine the right Premium capacity size?
Capacity sizing depends on: number of concurrent users, dataset sizes, refresh frequency, and query complexity. Start with P1 for small departments (<100 users, <25 GB datasets). Use P2 for mid-size organizations (100-500 users, moderate refresh needs). P3+ for large enterprises with heavy workloads. EPC Group provides capacity assessments to right-size your deployment.
Can I mix Premium Per User and Premium Capacity?
Yes, you can use both licensing models in the same organization. PPU users can access PPU workspaces with Premium features, while Premium Capacity workspaces can serve unlimited free viewers. Many organizations start with PPU for development teams and use Premium Capacity for production deployments with broad distribution.
Ready to Deploy Power BI Premium?
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