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EPC Group

Enterprise Microsoft consulting with 28+ years serving Fortune 500 companies.

(888) 381-9725
contact@epcgroup.net
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Houston, TX 77056

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Dynamics 365 Marketing Services - EPC Group enterprise consulting

Dynamics 365 Marketing Services

Transform your B2B marketing with intelligent automation, personalized customer journeys, and data-driven insights. Drive more qualified leads, accelerate pipeline, and prove marketing ROI.

HomeServicesDynamics 365 for Marketing Services
150+
Marketing Implementations
Fortune 500
Enterprise Clients
Microsoft
Gold Partner
28+ years
Microsoft Expertise
Core Services

Marketing Automation Services

Comprehensive Dynamics 365 Marketing services that transform how you attract, engage, and convert B2B prospects.

Marketing Automation

Automate repetitive marketing tasks and scale your campaigns. We implement intelligent automation that nurtures leads, triggers personalized communications, and accelerates your sales pipeline.

  • Multi-channel campaign automation
  • Trigger-based marketing workflows
  • Automated lead nurturing sequences
  • A/B testing and optimization
  • Dynamic content personalization
  • Marketing calendar management

Customer Journeys

Orchestrate personalized customer experiences across every touchpoint. Design sophisticated journeys that guide prospects from awareness to conversion with tailored messaging.

  • Visual journey builder
  • Multi-channel orchestration
  • Behavioral triggers and conditions
  • Journey analytics and insights
  • Real-time personalization
  • Cross-journey coordination

Event Management

Plan, promote, and execute successful events from webinars to conferences. Manage registrations, track attendance, and measure event ROI in a unified platform.

  • Event registration portals
  • Webinar and virtual event support
  • Session and speaker management
  • Attendee engagement tracking
  • Post-event follow-up automation
  • Event analytics and reporting

Lead Scoring

Identify and prioritize your hottest prospects with intelligent lead scoring. Align marketing and sales with predictive models that surface sales-ready leads.

  • Behavioral scoring models
  • Demographic fit scoring
  • Lead grading and qualification
  • Sales-ready lead alerts
  • Score decay and recency
  • Custom scoring criteria
Platform Features

Powerful Marketing Capabilities

Leverage the full power of Dynamics 365 Marketing with these essential features for modern B2B marketing.

Email Marketing

Create stunning email campaigns with drag-and-drop designers, dynamic content, and advanced personalization. Track opens, clicks, and conversions with real-time analytics.

Key Capabilities:
Drag-and-drop email designer
Pre-built email templates
Dynamic content blocks
Personalization tokens
Send time optimization
Deliverability management

Forms & Landing Pages

Capture leads with responsive forms and high-converting landing pages. Progressive profiling and smart forms reduce friction while collecting valuable data.

Key Capabilities:
Drag-and-drop form builder
Landing page templates
Progressive profiling
Form prefill capabilities
GDPR consent management
Form analytics and optimization

Segments

Build precise audience segments based on demographics, behaviors, and engagement. Dynamic segments update automatically as contacts meet your criteria.

Key Capabilities:
Dynamic segment builder
Behavioral segmentation
Engagement scoring segments
Subscription list management
Segment insights and analytics
Cross-journey segment sync

Analytics

Measure marketing performance with comprehensive dashboards and reports. Track campaign ROI, attribution, and customer engagement across all channels.

Key Capabilities:
Marketing dashboards
Campaign performance reports
Email analytics and heatmaps
Journey analytics
Revenue attribution
Custom Power BI reports
All Features

Complete Marketing Toolkit

Everything you need to run sophisticated B2B marketing campaigns from a single, unified platform.

Email Marketing
Customer Journeys
Lead Scoring
Landing Pages
Event Management
Segmentation
Analytics
SMS Marketing
A/B Testing
Social Publishing
Marketing Forms
Automation
Proven Results

The ROI of Marketing Automation

Our Dynamics 365 Marketing implementations deliver measurable improvements in lead generation, marketing efficiency, and pipeline acceleration.

40%
More Qualified Leads

Increase in marketing-qualified leads

50%
Time Saved

Reduction in manual marketing tasks

3x
Higher Engagement

Improvement in email engagement rates

150+
Implementations

Successful Dynamics 365 Marketing projects

B2B Expertise

Purpose-Built for B2B Marketing

We specialize in complex B2B marketing with long sales cycles, multiple stakeholders, and high-value deals.

Account-Based Marketing

Target high-value accounts with personalized campaigns. Coordinate marketing efforts across buying committees and track account engagement.

Multi-Touch Attribution

Understand the full B2B buyer journey with multi-touch attribution. Measure the impact of every marketing touchpoint on pipeline and revenue.

Pipeline Acceleration

Accelerate deals through the funnel with targeted nurture campaigns. Trigger sales plays based on prospect engagement and intent signals.

Sales & Marketing Alignment

Bridge the gap between marketing and sales with shared goals, unified data, and automated lead handoff processes.

Seamless Integrations

Connect Your Marketing Ecosystem

Dynamics 365 Marketing integrates seamlessly with Sales, Customer Insights, and the broader Microsoft ecosystem.

Dynamics 365 Sales

Seamless alignment between marketing and sales teams. Qualified leads flow directly to sales reps with full engagement history and scoring data.

Lead handoff automationShared contact timelineSales alerts and tasksPipeline visibility

Customer Insights

Unify customer data from all sources to create 360-degree customer profiles. Power your marketing with AI-driven insights and predictions.

Unified customer profilesAI-driven segmentsPredictive insightsReal-time data sync

Power Platform

Extend marketing capabilities with Power Apps, Power Automate, and Power BI for custom workflows and advanced analytics.

Power Automate flowsCustom Power AppsPower BI dashboardsPower Virtual Agents
Industry Expertise

Marketing Solutions by Industry

We understand the unique marketing challenges and compliance requirements of your industry.

Financial Services

Compliant marketing automation for banking, insurance, and wealth management. Nurture high-net-worth prospects with personalized financial content.

Wealth management lead nurturing
Insurance policy renewal campaigns
Financial advisor marketing
Compliance-approved content workflows
Client onboarding journeys

Healthcare

HIPAA-compliant marketing for healthcare organizations. Engage patients, referring physicians, and healthcare consumers with targeted campaigns.

Patient engagement campaigns
Physician referral marketing
Health awareness programs
Appointment reminder workflows
Patient satisfaction surveys

Manufacturing

B2B marketing automation for manufacturers. Engage distributors, channel partners, and end customers with product and service marketing.

Dealer and distributor marketing
Product launch campaigns
Trade show and event marketing
Channel partner enablement
Customer retention programs
Our Process

How We Deliver Success

Our proven methodology ensures successful Dynamics 365 Marketing implementations that deliver lasting business value.

01

Discovery

Analyze your current marketing operations, technology stack, and business objectives to define the optimal Dynamics 365 Marketing strategy.

02

Design

Architect your marketing automation solution including customer journeys, scoring models, integrations, and analytics framework.

03

Implementation

Configure and customize Dynamics 365 Marketing with agile sprints, continuous testing, and stakeholder validation.

04

Migration

Migrate existing campaigns, assets, and data from legacy marketing platforms with zero disruption to active programs.

05

Enablement

Comprehensive training for your marketing team on all platform capabilities, best practices, and ongoing optimization strategies.

Why EPC Group

The Marketing Automation Partner You Can Trust

With 28+ years of Microsoft ecosystem expertise and over 150 successful marketing automation implementations, EPC Group is the partner of choice for enterprise Dynamics 365 Marketing consulting.

Microsoft Gold Partner

Certified Dynamics 365 expertise with direct access to Microsoft product teams and early access to new features.

Compliance Expertise

Deep experience with HIPAA, GDPR, CAN-SPAM, and industry-specific marketing regulations built into every solution.

B2B Focus

Specialized in complex B2B marketing with long sales cycles, multiple stakeholders, and account-based strategies.

Rapid Time-to-Value

Pre-built templates, proven playbooks, and accelerated implementation methodology for faster marketing ROI.

Ready to Transform Your Marketing?

Schedule a free consultation with one of our Dynamics 365 Marketing experts to discuss your organization's marketing goals and how we can help you achieve them.

  • Free 30-minute consultation
  • Marketing maturity assessment
  • Customized automation roadmap
  • No-obligation proposal
Schedule Your Free Consultation

Start Your Marketing Automation Journey Today

Join hundreds of B2B organizations who have transformed their marketing with EPC Group's Dynamics 365 Marketing consulting services.

Schedule a ConsultationDownload Marketing Guide