
AI Governance
Data governance consulting is full of firms that sell frameworks. The ones worth hiring deliver a working data catalog, a tested classification, and a Microsoft Purview rollout your auditor will sign off on.

Short answer: a real data governance consulting firm gives you a populated data catalog inside the first 60 days — not a "framework," not a "maturity assessment," but a Microsoft Purview workspace with at least 200 datasets classified, tagged, and tied to business owners. If they can't, they're selling slideware.
The data governance consulting market has the same problem as AI governance consulting: every firm claims to do it, very few have a deployable artifact. Here's how to tell the difference, and what to look for if you're evaluating providers.
Every reputable data governance firm we've competed with can describe what they'll have in production by day 60. The bad ones can't. Use this as your filtering question:
"What will be live, working, and audited in our environment 60 days from kickoff?"
A real firm answers with specifics:
A bad firm answers with: "We'll have completed the discovery phase and presented the framework recommendations." Don't hire them.
The phrase covers five different practices. Get clear on which ones you're buying:
1. Data classification + sensitivity labels. What is the data, who owns it, how sensitive is it. This is the foundation — without it, nothing else works.
2. Retention + records management. Schedules mapped to regulatory or business requirements, automated lifecycle enforcement.
3. DLP + protection. Sensitivity-label-aware encryption, copy/paste protection, sharing controls.
4. Lineage + cataloging. Where data comes from, what transforms it, where it ends up. Microsoft Purview Data Map handles this.
5. Privacy + access governance. Data subject access requests (GDPR/CCPA), access reviews, just-in-time elevation.
A real firm covers all five with named technologies and a deployment sequence. A repackaged firm covers them with a wheel diagram.
If you're a Microsoft-shop, the right data governance technology is Microsoft Purview. Period. Any firm that opens with Collibra, Alation, or Atlan is either selling you a tool you don't need, or doesn't know Microsoft Purview is the right answer for M365 + Azure environments.
Purview covers:
A firm that can't draw the connections between these eight modules in real time isn't qualified to lead a Purview rollout. We do this in the first hour of every data governance engagement.
1. "Show me a Purview Data Map you've populated." Live walkthrough, NDA OK. If they can't, they haven't done it.
2. "What's your sensitivity-label taxonomy?" A real firm has an opinion: Public, Internal, Confidential, Highly Confidential, Restricted, with sub-categories per business unit. A bad firm says "we'll work that out with you in week two."
3. "How do you handle the SaaS sprawl problem?" Modern enterprises have data in 200+ SaaS apps that aren't covered by Purview natively. The right answer references Defender for Cloud Apps + Purview integration, not "we focus on the M365 environment."
4. "What does the day-2 operating model look like?" Data governance is a function, not a project. The firm should describe a steering committee structure, owner assignment process, and measurement cadence.
5. "Walk me through a real DSAR response." GDPR / CCPA data subject access requests are the test of whether governance is real or theoretical. The firm should describe their tooling, process, and median response time.
The frameworks die because they were never operationalized. Specifically:
The firms that build durable governance programs design for these failure modes from day one. That looks like:
If a firm can't describe this concretely in the proposal phase, they don't know how to deliver it.
How much does data governance consulting cost?
First-deliverable engagement (Purview rollout + classification + 200 dataset catalog): $100K-$300K over 60-90 days. Ongoing retainer: $15K-$40K/month for a Fortune 500 program.
Do I need data governance if I'm only using Microsoft 365?
Yes. Without classification + DLP, Microsoft 365 Copilot will surface every document your permissions were too loose on. Governance is the prerequisite for safe Copilot rollout.
What's the difference between Microsoft Purview and other data governance tools?
Purview is the only tool natively integrated with the full Microsoft 365 + Azure surface. For Microsoft-shops, this matters more than feature parity with Collibra/Alation. For multi-cloud environments where Microsoft is one of three or four major data sources, third-party tools may fit better.
Who should own data governance in an enterprise?
The successful pattern is: a Chief Data Officer or VP Data Governance owns the function, embedded data stewards (director level) own per-domain decisions, and a cross-functional steering committee handles policy. Pure-IT ownership rarely works because business decisions get pushed back to IT, where they don't get made.
Can a small firm do enterprise data governance?
A small specialized firm can lead the program if it has the right Microsoft Purview depth. Avoid generalist consulting firms that added data governance to their menu in 2024 — the bench depth isn't there yet.
If you want a no-cost discovery call with a senior consultant who can give you a fixed price on a Purview rollout pilot inside two weeks, contact EPC Group.
CEO & Chief AI Architect
Microsoft Press bestselling author with 29 years of enterprise consulting experience.
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