Information Architecture For SharePoint 2013 Office 365
Information architecture (IA) is the structural blueprint that determines how content is organized, labeled, navigated, and discovered within SharePoint and Microsoft 365. A well-designed IA reduces search time by up to 40%, improves user adoption, and prevents the "SharePoint sprawl" that plagues organizations lacking governance. Whether you are modernizing a legacy SharePoint 2013 environment or building a new Microsoft 365 intranet, getting the information architecture right from the start is the single most important factor in long-term platform success.
Core Principles of SharePoint Information Architecture
Effective SharePoint IA is built on foundational principles that transcend specific platform versions. These principles apply equally to SharePoint 2013 on-premises, SharePoint Online, and hybrid environments:
- Flat is better than deep – Limit site hierarchy to 2–3 levels maximum; deep nesting makes content difficult to find and manage. Use metadata and search to replace folder-based navigation
- Organize by function, not org chart – Structure sites around business processes (projects, departments, topics) rather than mirroring the organizational hierarchy, which changes frequently
- Metadata over folders – Use managed metadata (term store), content types, and site columns to classify content instead of deeply nested folder structures that become unmanageable
- Design for findability – Every piece of content should be discoverable within 3 clicks or a single search query; if users cannot find content, they will duplicate it or stop using SharePoint entirely
- Plan for governance – Define ownership, retention policies, access controls, and lifecycle management for every site, library, and content type before deployment
Site Structure and Hub Site Architecture
SharePoint Online introduced hub sites to replace the rigid site collection hierarchy of SharePoint 2013. Understanding both models is essential for organizations modernizing their environments:
- SharePoint 2013 model – Site collections contain top-level sites and subsites in a parent-child hierarchy; permissions, navigation, and content types inherit downward, making restructuring difficult
- Modern hub site model – Flat site collections associate with hub sites for shared navigation, search scope, and visual consistency without rigid parent-child dependencies; sites can be re-associated to different hubs easily
- Communication sites – Use for broadcasting information to broad audiences (company news, policies, department home pages); designed for consumption rather than collaboration
- Team sites – Use for active collaboration within departments, projects, or workgroups; connected to Microsoft 365 Groups for integrated Teams, Planner, and shared mailbox
- Hub site categories – EPC Group recommends organizing hubs by functional area: Corporate Communications, Departments, Projects/Programs, and Knowledge Management
Managed Metadata and Taxonomy Design
The term store is the backbone of enterprise-grade SharePoint IA. A well-designed taxonomy enables consistent tagging, faceted search, and dynamic content aggregation across sites:
- Term store hierarchy – Organize terms into Groups > Term Sets > Terms with a maximum of 4 levels; deeper hierarchies reduce usability and adoption
- Global vs. local term sets – Use global term sets for enterprise-wide classifications (Department, Document Type, Region) and local term sets for team-specific taxonomies
- Enterprise keywords – Allow users to add freeform tags alongside managed terms to capture emerging vocabulary that can later be promoted to managed terms
- Content types – Define reusable content types (Policy Document, Project Charter, Meeting Minutes) with associated metadata columns, workflows, and retention policies
- Metadata navigation – Configure library settings to enable metadata-based navigation panels that let users filter documents by any tagged column without opening search
Navigation Design Best Practices
Navigation is the user-facing manifestation of your information architecture. Poor navigation is the primary reason users abandon SharePoint:
- Global navigation – Hub site navigation provides consistent top-level links across all associated sites; limit to 7–10 items with clear, action-oriented labels
- Local navigation – Site-level left navigation for context-specific links; keep to 10–15 items maximum with logical grouping using headers
- Mega menus – Modern SharePoint supports mega menu layouts for hub navigation, allowing categorized link groups with descriptions—ideal for large intranets
- Audience targeting – Show different navigation items to different audiences (by department, role, or location) using Azure AD security groups and audience targeting features
- Search-first design – Complement navigation with a prominent search box, customized search verticals, and search-driven web parts that surface relevant content dynamically
Migrating from SharePoint 2013 to Modern SharePoint Online
Organizations still running SharePoint 2013 face end-of-support challenges and must plan their migration to SharePoint Online. The IA modernization process includes:
- Content audit – Inventory all sites, libraries, lists, and content types; identify inactive content (no views in 12+ months) for archival or deletion
- IA gap analysis – Compare current 2013 site structure against modern IA best practices; identify subsites that should become independent team sites associated with hubs
- Metadata cleanup – Rationalize term store entries, merge duplicates, and align taxonomy with current business terminology before migration
- Custom solution remediation – Identify SharePoint 2013 farm solutions, sandboxed solutions, and InfoPath forms that require replacement with Power Platform or SPFx alternatives
- Phased migration – Migrate department by department using SharePoint Migration Tool (SPMT) or third-party tools, validating IA and permissions at each phase
Why Choose EPC Group for SharePoint Information Architecture
EPC Group has 28+ years of SharePoint consulting experience, including information architecture design for enterprises with 50,000+ users. As a Microsoft Gold Partner and the author of 4 bestselling Microsoft Press books—including comprehensive guides on SharePoint governance and architecture—we bring deep expertise in taxonomy design, hub site planning, migration strategy, and governance frameworks. Our IA engagements have reduced content search times by 40% and increased SharePoint adoption rates by 60% for Fortune 500 organizations across healthcare, financial services, and government.
Ready to Fix Your SharePoint Information Architecture?
EPC Group's SharePoint architects can audit your current IA, design a modern taxonomy, and plan your migration from SharePoint 2013 to SharePoint Online. Contact us for a comprehensive IA assessment.
Frequently Asked Questions
What is the biggest information architecture mistake organizations make in SharePoint?
The most common mistake is replicating the organizational chart as the site structure. When departments reorganize (which happens frequently), the entire SharePoint architecture breaks. Instead, organize by business function or process, and use metadata to associate content with departments, which can be updated without restructuring sites.
Should we use subsites or separate site collections in SharePoint Online?
Microsoft recommends flat site collections associated with hub sites rather than subsites in SharePoint Online. Subsites create rigid parent-child dependencies that make restructuring difficult. Modern flat architecture with hub associations provides shared navigation and branding without the limitations of subsite hierarchies.
How many hub sites should our organization have?
Most enterprises need 4–8 hub sites. Common categories include Corporate Communications, each major department or division, Projects/Programs, and Knowledge Management. Avoid creating too many hubs, as this defeats the purpose of content aggregation. Each hub should represent a distinct functional area with unique navigation needs.
How long does a SharePoint information architecture project take?
A comprehensive IA project for a mid-size organization (1,000–5,000 users) typically takes 6–10 weeks, including stakeholder interviews, content audit, taxonomy design, navigation planning, and governance documentation. Larger enterprises with multiple divisions may require 12–16 weeks. Implementation and migration are separate phases that follow the IA design.
Is SharePoint 2013 still supported by Microsoft?
SharePoint 2013 mainstream support ended in April 2018, and extended support ended in April 2023. Organizations still running SharePoint 2013 should plan their migration to SharePoint Online or SharePoint Server Subscription Edition as soon as possible to maintain security patches, compliance certifications, and access to modern features like hub sites and Power Platform integration.
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