
90-minute Enterprise Governance session · Ask the Experts panel · 400-copy Microsoft Press book signing · Anaheim Convention Center · October 3-6, 2011
EPC Group founder Errin O'Connor was a featured speaker at the Microsoft-hosted SharePoint Conference 2011 (SPC11), held October 3-6, 2011 at the Anaheim Convention Center. The conference drew approximately 7,500 attendees with 200+ vendors and 240+ breakout sessions. Errin delivered a 90-minute session on Enterprise Governance for SharePoint and Connected Applications, participated as a panelist on an Ask the Experts session, and signed approximately 400 copies of Microsoft SharePoint Foundation 2010 Inside Out at the EPC|GROUP.NET exhibit-hall booth — including 250 pre-release copies given away to early attendees.

Photo: The EPC|GROUP.NET custom exhibit at SPC11 Anaheim. Tagline: “SharePoint & Project Server Innovation.” The book-signing campaign included a creative giveaway: random copies of the SharePoint Foundation 2010 Inside Out book contained cash prizes from $1 to $50, driving traffic to the booth throughout the four-day signing schedule.
90-minute deep-dive on enterprise SharePoint governance — site provisioning workflows, permission models, content lifecycle, retention, records management, and connected-application architecture. The same governance discipline that EPC Group had been refining since the 2009 Infonomics “Swiss Army knife” quote established the firm as a practitioner authority on platform-first SharePoint design.
Panel-format Q&A with SharePoint Conference attendees on enterprise SharePoint architecture, governance, integration, and migration questions. The Ask the Experts format is a tight filter — Microsoft only seats panelists whose practitioner credentials hold up to live, unscripted enterprise-customer questioning.
EPC Group ran a 4-day book-signing campaign at the booth including 250 free pre-release copies of the Microsoft Press second edition. Final tally: approximately 400 copies signed across the SPC11 program.
The Microsoft SharePoint Conference (SPC) is the official Microsoft-hosted SharePoint event. SPC11 ran October 3-6, 2011 at the Anaheim Convention Center with approximately 7,500 attendees, 200+ vendors, and 240+ breakout sessions covering SharePoint 2010 (then the current version), the upcoming SharePoint 2013 wave, and the platform-application story that would carry SharePoint through Microsoft 365.
Of the 240+ breakout sessions on the SPC11 program, slots for partner-led 90-minute deep-dives were limited. Errin O'Connor's session on Enterprise Governance for SharePoint and Connected Applications fit precisely the Microsoft SPC selection criteria — practitioner-led, customer-evidence-backed, technically detailed enough to satisfy senior SharePoint architects, and aligned with Microsoft's platform-first product roadmap.
The 400-copy book signing tied directly back to Errin's Microsoft Press authorship — Windows SharePoint Services 3.0 Inside Out (2007), Microsoft SharePoint Foundation 2010 Inside Out (2010), and the later SharePoint 2013 and 2016 Inside Out titles. See also EPC Group's SharePoint Summit 2009 Montreal keynote, the 2010 SPTechCon Boston speaking + book signing, and the 2009 Houston Business Journal Fast 100 ranking that all preceded SPC11.
29 years of Microsoft enterprise consulting. Four-time Microsoft Press author. Senior architect named on every Statement of Work.