Microsoft SharePoint Conference 2011 Anaheim

EPC Group at Microsoft SharePoint Conference 2011 (SPC11)
90-minute Enterprise Governance session · Ask the Experts panel · 400-copy Microsoft Press book signing · Anaheim Convention Center · October 3-6, 2011
By Errin O'Connor, Founder & Chief AI Architect, EPC Group
EPC Group founder Errin O'Connor was a featured speaker at the Microsoft-hosted SharePoint Conference 2011 (SPC11), held October 3-6, 2011 at the Anaheim Convention Center. The conference drew approximately 7,500 attendees with 200+ vendors and 240+ breakout sessions. Errin delivered a 90-minute session on Enterprise Governance for SharePoint and Connected Applications, participated as a panelist on an Ask the Experts session, and signed approximately 400 copies of Microsoft SharePoint Foundation 2010 Inside Out at the EPC|GROUP.NET exhibit-hall booth — including 250 pre-release copies given away to early attendees.
Key Facts
- Event: Microsoft SharePoint Conference 2011 (SPC11), hosted by Microsoft
- Dates: October 3-6, 2011 (booth signings began Sunday October 2nd evening) · Venue: Anaheim Convention Center, Anaheim, California
- Scale: ~7,500 attendees · 200+ vendors · 240+ breakout sessions
- Errin O'Connor session #1: 90-minute breakout — "Proper Enterprise Governance for SharePoint and Connected Applications in your Enterprise Eco-System"
- Errin O'Connor session #2: "Ask the Experts" panel session
- Book signing: 400 total copies of Microsoft SharePoint Foundation 2010 Inside Out (Microsoft Press) signed across 4 days · 250 pre-release copies given away free
- EPC Group booth: full custom-built EPC|GROUP.NET branded exhibit on the Anaheim Convention Center expo floor
EPC Group booth — Anaheim Convention Center expo floor

Photo: The EPC|GROUP.NET custom exhibit at SPC11 Anaheim. Tagline: “SharePoint & Project Server Innovation.”
The book-signing campaign featured a unique giveaway. Random copies of the SharePoint Foundation 2010 Inside Out book included cash prizes ranging from $1 to $50. This strategy helped attract visitors to the booth during the four-day signing event.
Errin O'Connor sessions
Proper Enterprise Governance for SharePoint and Connected Applications in your Enterprise Eco-System
Join us for a 90-minute deep dive on enterprise SharePoint governance. We will cover key topics such as:
- Site provisioning workflows
- Permission models
- Content lifecycle
- Retention
- Records management
- Connected-application architecture
The governance discipline that EPC Group has refined since the 2009 Infonomics “Swiss Army knife” quote has established the firm as a leading authority on platform-first SharePoint design.
Featured panelist on the SPC11 “Ask the Experts” session
Panel-format Q&A with SharePoint Conference attendees on enterprise SharePoint architecture, governance, integration, and migration questions. The Ask the Experts format is a tight filter — Microsoft only seats panelists whose practitioner credentials hold up to live, unscripted enterprise-customer questioning.
400 copies of Microsoft SharePoint Foundation 2010 Inside Out signed
EPC Group ran a 4-day book-signing campaign at the booth including 250 free pre-release copies of the Microsoft Press second edition. Final tally: approximately 400 copies signed across the SPC11 program.
Signing schedule (per the SPC11 booth display):
- Sunday, October 2nd7:00–9:00 PMWelcome reception book signing
- Monday, October 3rd12:30–1:30 PMLunch-hour signing
- Tuesday, October 4th12:30–1:30 PMLunch-hour signing
- Wednesday, October 5th6:00–9:30 PMEvening exhibit-hall reception signing
Context — Microsoft SharePoint Conference 2011 (SPC11)
The Microsoft SharePoint Conference (SPC) is the official event hosted by Microsoft for SharePoint. SPC11 took place from October 3-6, 2011, at the Anaheim Convention Center. It attracted around 7,500 attendees, featured over 200 vendors, and included more than 240 breakout sessions.
Topics covered at SPC11 included:
- SharePoint 2010, the then-current version
- The upcoming SharePoint 2013 wave
- The platform-application story that would support SharePoint through Microsoft 365
There were over 240 breakout sessions in the SPC11 program. However, slots for partner-led 90-minute deep-dives were limited. Errin O'Connor's session on Enterprise Governance for SharePoint and Connected Applications met the Microsoft SPC selection criteria. It was:
- Practitioner-led
- Backed by customer evidence
- Technically detailed for senior SharePoint architects
- Aligned with Microsoft's platform-first product roadmap
The 400-copy book signing tied directly back to Errin's Microsoft Press authorship — Windows SharePoint Services 3.0 Inside Out (2007), Microsoft SharePoint Foundation 2010 Inside Out (2010), and the later SharePoint 2013 and 2016 Inside Out titles. See also EPC Group's SharePoint Summit 2009 Montreal keynote, and the 2010 SPTechCon Boston speaking + book signing that all preceded SPC11.
Hire the firm whose governance approach defined SharePoint
Microsoft enterprise consulting since 1997. Four-time author for Microsoft Press and Sams. Senior architect named on every Statement of Work.