The 4 coaching tracks
Standard Power BI training teaches analysts how to build reports. Executive coaching teaches leaders how to read them — what visuals are actually showing, what questions to ask, what decisions to make, what NOT to conclude.
AI assistant — not human
EPC Group · Executive Coaching · 2026
C-suite + board + business unit leader Power BI coaching — dashboard literacy, KPI interpretation, anomaly detection without analyst, drilldown discipline, Copilot for executives. Custom curriculum from executive's actual reporting pack. Microsoft Press author Errin O'Connor leads C-suite + board sessions personally.
Published June 25, 2026 · Updated continuously
Last updated June 25, 2026 by Errin O'Connor, Founder & Chief AI Architect, EPC Group
EPC Group delivers executive coaching for reading Power BI dashboards built for CEOs + COOs + CFOs + CIOs + CMOs + boards of directors + BU leaders who consume Power BI in operating reviews and need to ask better questions without an analyst in the room. 4 coaching tracks: dashboard literacy + visual perception fundamentals (preattentive attributes + Gestalt + Tufte + chartjunk + axis manipulation detection); KPI interpretation + decision frameworks (leading vs lagging + Simpson's paradox + cohort vs aggregate + variance attribution + custom curriculum from executive's actual reporting pack); anomaly detection + drilldown discipline (5 Whys + Analyze tool + Smart Narratives + AI Insights); Copilot for Power BI for executives + board briefings (natural-language exploration + AI-drafted commentary + sensitivity-label awareness). C-suite + board sessions personally led by founder Errin O'Connor (Microsoft Press author of 4 books on Power BI + SharePoint + Azure + migrations, 25+ years Microsoft ecosystem experience). Pricing: C-suite Foundations workshop $25K; 6-session custom program $50K-$85K; board briefing $35K-$45K; ongoing office-hours retainer $15K-$25K/month.
EPC Group delivers C-suite + board + BU leader Power BI executive coaching: dashboard literacy + KPI interpretation + anomaly detection + Copilot for executives. Custom curriculum from executive's actual reporting pack. Microsoft Press author leads C-suite + board sessions. $25K-$85K + retainer.
Standard Power BI training teaches analysts how to build reports. Executive coaching teaches leaders how to read them — what visuals are actually showing, what questions to ask, what decisions to make, what NOT to conclude.
EPC Group teaches C-suite + board members the cognitive science of how the human brain processes Power BI visuals — preattentive attributes (position, color, size, motion), Gestalt principles (proximity, similarity, continuity), data-ink ratio (Tufte), chartjunk avoidance, axis manipulation detection, log-vs-linear scale interpretation, color-blind-safe palette recognition, distinguishing correlation from causation in scatter plots. Practical exercises: read 20 real dashboards in 90 minutes + identify what each visual is actually showing vs implying.
Format
Half-day in-person or 4 x 90-minute virtual sessions · 1-on-1 or executive cohort up to 8
EPC Group teaches executives how to interrogate KPIs without an analyst in the room — distinguishing leading vs lagging indicators, statistical significance vs noise, segmentation traps (Simpson's paradox), seasonality + trend decomposition, cohort vs aggregate analysis, what-if + sensitivity analysis, contribution margin vs revenue interpretation, customer LTV vs CAC framing, churn cohort reading, P&L variance attribution. Custom curriculum built around the executive's actual reporting pack.
Format
Custom curriculum built from executive's actual Power BI reporting pack · 6-8 sessions over 2-3 months
EPC Group teaches executives a structured framework for reading dashboards and identifying what deserves a follow-up question — "5 Whys" methodology applied to Power BI variance; spotting visual anomalies (sudden trend breaks, outlier segments, divergence from forecast); using Power BI Analyze tool to investigate before bringing it to a team meeting; using Smart Narratives + AI Insights + Copilot in Power BI for executive-level data exploration; documenting questions in the dashboard itself as decision rationale. Outcome: executives ask better questions in operating reviews.
Format
Hands-on lab format · Executive's actual reporting environment + sandboxed reports · 4-6 sessions
EPC Group teaches executives how to use Microsoft Copilot for Power BI for natural-language data exploration — asking conversational questions of semantic models without writing DAX; getting AI-generated executive summaries of complex reports; using Copilot to draft board-level commentary on monthly + quarterly performance; understanding the limits + hallucination risks of AI-generated insights; integrating Copilot with Microsoft Teams executive briefing workflows. Sessions also cover sensitivity-label-aware Copilot grounding so executives understand what data Copilot can and cannot surface.
Format
Microsoft Copilot for Power BI + Power BI sensitivity labels + Microsoft Teams + Copilot Studio + Copilot Studio executive workflows
EPC Group Power BI executive coaching is built for: (1) CEOs + COOs + CFOs + CIOs + CMOs + CHROs of mid-large enterprises who consume Power BI dashboards in weekly + monthly + quarterly operating reviews and want to ask better questions of the data without an analyst in the room; (2) Board directors who review Power BI dashboards in board packs + need to interrogate management presentations; (3) Business unit leaders + VPs who own KPIs reported via Power BI and need to defend + explain performance to executives + boards; (4) Newly-appointed executives at companies with mature Power BI deployments who need to ramp on the existing reporting environment. NOT designed for analysts, developers, or data engineers — those go through Foundations / Intermediate / Advanced tracks at /services/power-bi-training.
EPC Group executive coaching tiers: (1) C-suite Foundations workshop (1 day, in-person or virtual, up to 8 executives): $25K; (2) Custom 6-session executive coaching program (2-3 months, 1-on-1 or small cohort, custom curriculum from executive's actual Power BI environment): $50K-$85K; (3) Board-of-directors briefing (half-day, dashboard literacy + governance overview for full board): $35K-$45K; (4) Ongoing executive office-hours retainer (weekly 1-hour availability for ad-hoc dashboard questions + interpretation): $15K-$25K/month. All tracks include access to EPC Group senior architects via dedicated Slack or Teams channel for between-session questions.
Standard Power BI training teaches analysts how to BUILD reports (DAX, semantic models, visuals). Executive coaching teaches leaders how to READ reports — what visuals are actually showing, what questions to ask, what decisions to make, what NOT to conclude. Curriculum is custom-built from the executive's actual reporting pack — not generic AdventureWorks demos. Sessions are led by senior EPC architects + the executive's typical analyst counterpart (so trust + working relationships build during coaching). Founder Errin O'Connor (Microsoft Press author of 4 books on Power BI + SharePoint + Azure + migrations) leads C-suite + board-level sessions personally.
EPC Group offers 4 integrated training tracks (see /services/power-bi-training): (1) Foundations — for new Power BI users; (2) Intermediate — DAX + intermediate semantic models; (3) Advanced — high-end DAX + calculation groups + RLS + Premium architecture; (4) Executive Coaching — board + C-suite + BU leaders reading dashboards. The 4 tracks share semantic model + governance vocabulary so executives and analysts can have productive working conversations. Enterprise clients typically run Foundations + Intermediate + Advanced for analyst teams in parallel with Executive Coaching for leadership.
Copilot for Power BI changes the executive workflow because natural-language questions replace the need to know DAX + semantic models. EPC Group teaches executives: (1) How to ask Copilot productive questions of their semantic model ("Show me the variance to forecast by region for the top 5 product lines"); (2) How to validate Copilot answers — never trust unverified, always cross-reference the underlying visual; (3) How to draft board-level commentary using Copilot as a starting point + human editorial pass; (4) How Microsoft Purview sensitivity labels + RLS limit what Copilot can show — executives need to know when they're seeing a partial view; (5) When to escalate to a human analyst vs trust Copilot output.
Yes. EPC Group regularly runs half-day board briefings for full boards of directors on Power BI dashboard literacy — independent + non-employee directors who consume management dashboards but were never trained on them. Sessions can be delivered in-person at the board location or virtual via Microsoft Teams. NDA-protected curriculum using anonymized or sanitized versions of the actual board pack. Often paired with broader governance briefing on data quality + cybersecurity + AI risk + regulatory compliance from EPC Group governance practice.
C-suite + board-level sessions are personally led by founder Errin O'Connor (Chief AI Architect + CEO, Microsoft Press author of 4 books on Power BI + SharePoint + Azure + migrations, 25+ years Microsoft ecosystem experience, 1,500+ enterprise Power BI implementations, advised Fortune 500 boards on data + AI governance). BU leader + VP-level sessions led by named senior EPC architects with direct C-suite delivery experience. Executive coaching is intentionally a high-touch + relationship-driven service — same architect for the duration of the engagement, no junior consultant handoff, no offshore delivery.
Reach EPC Group for a 30-minute Power BI Executive Coaching discovery call.