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“What’s the Password?”: The Surprising Results

Posted by Errin O'Connor on Dec, 11, 2017 08:12

“What’s the Password?”: The Surprising Results


Nowadays, it seems that to be able to function in our modern world it’s essential to have multiple passwords. From logging into social media or a bank account, your work computer or email, to buying products online, passwords are a major part of our daily lives.

But how are Americans creating their passwords? Are they secure? What are the similarities? To find out answers to these questions, we conducted a survey and then analyzed Americans’ password habits including creation, storage, and sharing. We’ve broken this information down into some of the most interesting findings in the graphics below.

Password Creation

We all know that the worst password you could possibly have is ‘password’, with that said, men seem to have a strong preference for this unsecure word, featuring it in their passwords more than women. Women on the other hand are more wordy with their passwords and like to include the names of their significant other.

Gender preferences in password creation

Females tend to get more wordy when creating a password

Defense! Defense! Defense! Western states are 2.2 times more likely to include a sports team name in their password compared with the North East.

Sports team inclusion in password

The most common personal tie that Americans use when creating a password is the name of a pet. The least common is their social security number. 33% don’t use any of the typical personal information when creating a new password.

Password Security

Keep it secret, keep it safe. 36% of Americans are keeping it safe, literally, whereas 51% of Americans are putting their passwords at risk.

Where Americans keep their password lists

Millennials are more likely to use a password list on their cell phone.


Americans are becoming safer in their password creation processes. While 68% have included some type of personal element in their past passwords, the number of people who include a personal element in one of their current passwords has dropped to 61%.

Americans increase their security practices

11% of Americans have been using the same password for seven or more years whilst 37% of Americans only change their password when prompted to.

How often do Americans change their password

Do your really change your password

the most forgetful region in the us

Password Sharing

Sharing a password can be very risky, especially if you use the same variation of it for all your logins yet a lot of Americans admit to sharing their passwords. Those in the North East were the most likely to share passwords with 5 or more people.

who do you trust with your passwords

Password security is essential in order to protect your identity and safeguard yourself from risk. Make sure to not use personal information when creating a password, don’t share it unless necessary, don’t store it on your computer, and remember to change it often. Following these steps should help you keep your passwords safe and secure online, protecting your accounts from being hacked.