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Should I learn Power BI or Google Analytics?

Power BI Vs Google Analytics

When you plan to learn any software services or applications, you have to choose the best and according to your worth. There are so many software services that you may learn, so select that service that helps you in your studies and work life. Here we will help you to choose between PowerBI and Google Analytics. Let us start.

A Brief About Power BI

As we have explained in our previous blogs, Power BI is a system of software and application developed by Microsoft. It helps in change the unrelated data source into relevant and meaningful Power BI data sources

It is an advanced tool that allows users to decode complex data and represent the same in interactive formats. Despite the kind of data you’re processing, this system lets you connect related data sources that enhance the credibility of your work. It also allows you to share it with anyone.

Features of power BI

Power BI has three essential elements with several features which work together to give you the best results. But the primary three of them are:

  • Power BI Desktop is an application of windows desktop.
  • Power BI is also known as Software as a Service, popularly referred to as SAAS BI.
  • There are many mobile apps of Power BI such as Android apps, windows or iOS-based software etc. 

These were the fundamental elements that will help you create and share insights with your needs, which will help you effectively.

The other two significant components of this system: 

The Report Builder by Power BI 

This Power BI Report Builder is used to create reports and share them with its services.

The Report Server by Power BI

Once you create your reports on its Desktop, you can publish your reports on it with Power BI Report server help.

What is Google Analytics?

As everyone knows, this is a superb analytics service powered by Google. Launched in 2005, the Google Analytics software system lets the user track and makes reports on the website traffic. At the present moment, Google Analytics is a widely used service to create statistics and present the same in a simplified manner. 

Google Analytics

Since its launch, this analytics software by Google has gone through many stages of development. Right now, GA4 is used, which is the 4th iteration of Google Analytics. 

Features and benefits

  • Helps to track website activities like,
  • Session duration
  • Pages per session
  • Bounce like
  • Helps in the following purposes 
  • Track sales
  • Generate leads faster 
  • Viewing particular pages 
  • Help in downloading specific files
  • With this, user can create and review online campaign
  • With the help of funnel visualization, it also allows the user to identify the pages that are not performing well. This helps to know the details of users.
  • Where the user came from  
  • How long he stayed on the site
  • Their geographical location

How to select between Google Analytics and Power BI

Power BI and Google analytics both are data visualization tools, however, where Google Analytics is used for web analytics, Power BI is used for business data analytics. Power BI has more capacity to provide a wide visualization option for creating business reports. These reports provide the ability for smart data-driven decision-making using predictive analytics. However, Google Analytics is more suitable to study the website visitors’ behaviors and goal tracking. 

It is totally up to the user to select one for them. Both powerBI and Google Analytics have their pros and cons. So you have to find your needs and choose the best with consulting the experienced users. If you are a beginner, power will be a better option as it will be easier to learn.

Summing up

Now you may get an idea of the two service providers, powerBI and Google Analytics. The features and their benefits are discussed here. So you have to know your preference field and usage of the services. We hope. This will help you to select one.

Errin OConnor

Errin OConnor

With over 25 years of experience in Information Technology and Management Consulting, Errin O’Connor has led hundreds of large-scale enterprise implementations from Business Intelligence, Power BI, Office 365, SharePoint, Exchange, IT Security, Azure and Hybrid Cloud efforts for over 165 Fortune 500 companies.

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